TOP2 · Google Analytics 4
Website Performance Report
Two 26-day windows: 16 Jul 2026 – 10 Aug 2026 and 16 Aug 2026 – 10 Sep 2026
Traffic grew ~22% between windows and three new channels appeared — including the first AI-assistant referrals. But 98% of volume is still unattributed Direct traffic with 16-second sessions, so every growth figure below carries the same data-quality caveat.
01 — Snapshot
The numbers at a glance
Latest window: 16 Aug 2026 – 10 Sep 2026. Period-over-period comparison below.
Active users
10,154
+22% vs Jul–Aug window
Sessions
15,341
26 days · 590 / day
Engagement rate
78.22%
11,999 engaged sessions
Page views
20,879
+21% vs Jul–Aug window
Avg engagement / session
16s
Organic search: 38s
Event count
78,836
5.14 events per session
Pages with views
102
Up from 78 in Jul–Aug
Key events
0.00
Still no conversions configured
| Metric | 16 Jul – 10 Aug | 16 Aug – 10 Sep | Change |
|---|---|---|---|
| Users / active users | 8,305 | 10,154 | +22% |
| Page views | 17,266 | 20,879 | +21% |
| Event count | 64,853 | 78,836 | +22% |
| Pages with views | 78 | 102 | +31% |
| Organic search share | 0.53% of users | 1.3% of sessions | +0.8pt |
| Referral volume | 14 users | 59 sessions | +4x |
| New channels seen | — | AI Assistant · Organic Social · Paid Search | new |
| Key events | 0 | 0 | — |
Data-quality warning — still active
Direct is still 98.06% of sessions in the new window, and Jul–Aug showed new users (16,488) at double total users (8,305). Until bot filtering and duplicate-tag checks land, treat Direct volume — and the +22% growth — as unverified.
▸ Show previous window KPIs (16 Jul – 10 Aug)
Users
8,305
New users
16,488
Page views
17,266
Event count
64,853
Pages with views
78
Key events
0
02 — Acquisition
Where the traffic comes from
Session primary channel group, latest window. Direct dominates volume; organic dominates quality — and AI assistants appeared for the first time.
Sessions by channel (16 Aug – 10 Sep)
Non-direct channels (sessions vs events)
| Channel | Sessions | Share | Engaged | Eng. rate | Avg engagement | Events/session | Events |
|---|---|---|---|---|---|---|---|
| Direct | 15,043 | 98.06% | 11,864 | 78.87% | 16s | 5.13 | 77,184 |
| Organic Search | 200 | 1.3% | 96 | 48% | 38s | 5.95 | 1,190 |
| Referral | 59 | 0.38% | 11 | 18.64% | 25s | 5.42 | 320 |
| Organic Socialnew | 13 | 0.08% | 9 | 69.23% | 18s | 6.77 | 88 |
| Unassigned | 12 | 0.08% | 0 | 0% | 6s | 1.33 | 16 |
| AI Assistantnew | 7 | 0.05% | 2 | 28.57% | 1s | 4.00 | 28 |
| Paid Searchnew | 1 | 0.01% | 0 | 0% | 0s | 6.00 | 6 |
Organic Search is 1.3% of sessions but delivers 38s average engagement versus 16s for Direct. AI Assistant (7 sessions) and Organic Social (13 sessions, 69% engagement rate) are brand-new channels worth nurturing deliberately.
▸ Show previous window table (16 Jul – 10 Aug, user-based)
| Channel | Users | Share | Events |
|---|---|---|---|
| Direct | 8,251 | 99.35% | 63,900 |
| Organic Search | 44 | 0.53% | 742 |
| Referral | 14 | 0.17% | 180 |
| Unassigned | 8 | 0.10% | 31 |
03 — Trends
Daily movement across both windows
16 Jul – 10 Sep. Volume recovered through late August and is holding above the early-August lows.
Daily traffic by channel (users Jul–Aug, sessions Aug–Sep)
Page views per day
Peak day (latest window)
25 Aug
643 direct sessions · 894 views
Previous peak
20 Jul
402 users · 835 views
Window-over-window
+22%
Users 8,305 → 10,154
04 — Content
Page and screen performance
102 pages were viewed in the latest window (up from 78); the homepage still absorbs 93% of all views.
Views by page, latest window (excluding homepage)
| Page | Views | Share | Active users | Views/user | Avg engagement |
|---|---|---|---|---|---|
| / | 19,509 | 93.44% | 9,685 | 2.01 | 24s |
| /ri-focus/ | 217 | 1.04% | 82 | 2.65 | 33s |
| /ri-gnr8/ | 167 | 0.8% | 80 | 2.09 | 12s |
| /about-us/ | 84 | 0.4% | 36 | 2.33 | 31s |
| /pma-mapping/new | 74 | 0.35% | 25 | 2.96 | 1m 50s |
| /404.html | 70 | 0.34% | 53 | 1.32 | 2s |
| /ri-focus-pma-mapping/new | 55 | 0.26% | 25 | 2.20 | 31s |
| /dbm/ | 41 | 0.2% | 21 | 1.95 | 37s |
| /our-partners/new | 40 | 0.19% | 19 | 2.11 | 35s |
| /lead-intelligence/ | 34 | 0.16% | 12 | 2.83 | 34s |
Standout of the window: /pma-mapping/ holds visitors for 1m 50s — over 4x the site average — on only 25 users. /ri-focus/ grew 74% in views (125 → 217). Meanwhile /404.html more than doubled to 70 views from 53 users.
▸ Show previous window table (16 Jul – 10 Aug)
| Page | Views | Share | Active users |
|---|---|---|---|
| / | 16,204 | 93.85% | 7,948 |
| /ri-focus/ | 125 | 0.72% | 61 |
| /ri-gnr8/ | 108 | 0.63% | 54 |
| /about-us/ | 62 | 0.36% | 30 |
| /404.html | 31 | 0.18% | 24 |
05 — Search
Keywords to build around
Mapped to the solution pages that already exist, prioritising low-difficulty commercial terms.
| Keyword | Intent | Est. volume | Difficulty | Target page |
|---|---|---|---|---|
| dealer management software | Commercial | 8.1K | High | /dbm/ |
| automotive dealer standards program | Commercial | 480 | Low | /dealer-standards/ |
| auto dealer lead intelligence platform | Commercial | 320 | Low | /lead-intelligence/ |
| customer retention software for dealerships | Commercial | 590 | Medium | /retention-engine/ |
| dealership consulting services | Commercial | 1.3K | Medium | /consulting-solutions/ |
| how to improve dealership service retention | Informational | 720 | Low | New blog |
| ai lead scoring for car dealers | Informational | 260 | Low | /ri-gnr8/ |
| dealer performance benchmarking | Informational | 390 | Low | /ri-focus/ |
Volume and difficulty are directional estimates. Start with the low-difficulty commercial terms — they map to pages that already convert attention into 30s+ engagement.
06 — Next steps
The action plan
Sequenced by impact. The first two items unblock every measurement decision that follows.
Fix attribution before trusting growth
98.06% Direct with 16-second sessions points to bot traffic or a duplicate tag. Enable bot filtering, audit the GA4 tag for double-firing, and add UTM tagging to every outbound campaign link.
Configure key events
Zero key events means no conversion signal at all. Mark form submits, demo requests and outbound contact clicks as key events so the next window can report pipeline, not just traffic.
Feed the channels that actually engage
Organic Search holds visitors for 38s versus 16s for Direct. Publish against the low-difficulty commercial keywords mapped above and route them to the solution pages that already exist.
Nurture the three new channels
AI Assistant, Organic Social and Paid Search all appeared for the first time. Keep the site machine-readable, post consistently, and give Paid Search a proper landing page before scaling spend.
Scale what /pma-mapping/ is doing
1m 50s average engagement on 25 users is over 4x the site average. Expand it into a full solution page with a clear next step, and link to it from the homepage.
Clean up /404.html
70 views from 53 users means broken internal links or stale external references. Crawl the site, redirect what matters, and re-check next window.